Sales and Use Tax Ballot Measure Survey Results

Background

The City and County of Broomfield contracted with the independent public opinion polling and survey research organization, Magellan Strategies, in May 2023 to provide residents the opportunity to provide their opinion on a possible sales and use tax ballot measure. 

The survey was conducted to provide city council and staff with resident opinions on a sales and use tax for use to address the future gap in revenue for projected upcoming needs for facilities and staffing for the Broomfield Police Department and Broomfield Library. Resident feedback better helps the City and County of Broomfield understand how well it is serving its residents, assists to better align programs and services with community goals, and  drive decisions in the City and County of Broomfield for years to come.

Results

The online, accessible survey ran for a full two weeks and was promoted by CCOB with a total of 1,142 respondents.

The survey provided possible ballot language as well as educational information and questions around what the sales and use tax might be used for.

Support for the proposed sales and use tax ballot measure is low: 

• 31% would vote to approve the ballot measure.
• 63% would vote to oppose and reject the ballot measure.
• 6% are undecided